SOO KEE GROUP

Soo Kee Group is a leading and established jeweller headquartered in Singapore. Founded in 1991, the Group established its first goldsmith store, under the brand name Soo Kee Jewellery in Bedok Central.

In 1996, Soo Kee Jewellery made headway into contemporary white gold and diamond jewellery, pioneering the change in the local jewellery retail landscape. Today, Soo Kee Group has a network of retail brands, which includes Soo Kee Jewellery – the contemporary jeweller for the confident and contemporary women, SK Jewellery – the ultimate jewellery gifting destination, where our fashionable jewellery and mementoes cater for a wide demographic for different occasions, and Love & Co. – the specialist in bespoke bridal jewellery, particularly in engagement and wedding bands. Also part of the Soo Kee Group, SK Bullion is engaged in the business of distributing precious metals in Singapore, Malaysia and Indonesia, as well as the provision of storage services for precious metals.

Our brands have achieved success both in Singapore and Malaysia. To date, we have over 60 retail stores, strategically situated in prime shopping malls. With a firm customer centric philosophy, the Group continuously delights customers with exquisite creations, each beautifully designed and made with exceptional craftsmanship.

Staying true to our founding spirit, we embrace creativity and excellence to reach greater heights, while staying committed to bringing to life high quality jewellery products and mementoes and experiences that will inspire the imagination of our customers.

In view of our commitment towards innovation, design and creating value, a new Soo Kee HQ was established at Changi Business Park, serving as a regional hub to support the Group’s local and overseas operations in activities such as design and development, branding and training.

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