- The International Institute of Diamond Grading & Research (“IIDGR”) is part of the De Beers Group of Companies, the world’s leading diamond company
- Each Lovemarque diamond will bear the inscription of Love and Co.’s rose hallmark and IIDGR’s unique identification number
- IIDGR’s grading service employs De Beers’ proprietary technology to provide accurate and consistent assessment, enhancing quality assurance of the Lovemarque diamond collection
Singapore, 9 February 2017 – Soo Kee Group Ltd. (“Soo Kee Group” or the “Company” and, together with its subsidiaries, the “Group”), (“树记珠宝集团”), a leading and established trendsetting jeweller, announced today that it will be the first Asian partner of The International Institute of Diamond Grading & Research (“IIDGR”), part of the De Beers Group of Companies, for polished diamond grading services.
Soo Kee Group is the exclusive retailer in Singapore to offer bespoke IIDGR grading reports through its bridal specialist brand, Love & Co., for the proprietary Lovemarque diamond collection.
With the use of highly advanced technology, each Lovemarque diamond will bear the inscription of both Love and Co.’s rose hallmark and IIDGR’s unique identification number. The Lovemarque diamond is responsibly sourced, stringently selected and crafted to receive the highest cut grade – Excellent – by IIDGR.
Upon assessment, each Lovemarque diamond will be paired with a certificate issued by IIDGR and will carry the independent approval of the Société Générale de Surveillance which ensures compliance with the most stringent international diamond grading standards.
Part of the world’s leading diamond company and combining more than 120 years of diamond industry experience with the innovative technology solutions developed in-house at De Beers, IIDGR has a rich heritage of providing accurate and consistent assessment services for naturally occurring diamonds in their laboratories based in the United Kingdom, India and Belgium.
On the partnership, Jonathan Kendall, President of IIDGR, said, “IIDGR is pleased to be able to partner Soo Kee Group in our journey to bring confidence to customers with our advanced grading technology and expertise. Backed by a grading report with more than 120 years of De Beers Group’s diamond experience, a consumer can be confident that the diamond is natural, free of treatments and independently assessed.”
Mr. Daniel Lim (“林雍胜”), Executive Director and CEO of Soo Kee Group, added, “We are honoured to be part of the very first retailer diamond grading partnership in Asia and to work alongside the most established diamond company in the world. We believe this partnership will enhance the quality assurance of our Lovemarque diamond collection and provide customers with an additional layer of confidence when they shop with us. This is also a reflection of our strong commitment to deliver product excellence and high quality diamonds to our customers.”