SOOKEE HQ

Located at Changi Business Park, the seven-storey SOOKEE HQ building (approximately 13,047 square meters) is our regional research and design hub, and also our Group’s customer care facility. The building design is inspired from diamond facets, symbolic of the abundant growth opportunities as Soo Kee Group continues to deliver cutting-edge innovations, to stay ahead of the trends and transformations in the diamond jewellery industry. The SOOKEE HQ will support the Group’s product design and research, branding, logistics, training and its new initiatives.

    1. BRANDING AND STRATEGY DEVELOPMENT
      We take pride in our distinct brands, each with their unique positioning and differentiated product offerings.
    2. RESEARCH AND DESIGN CENTRE
      Through inspiring designs, product innovation and expert craftsmanship, we create exceptional jewellery pieces to celebrate our customers’ special occasions.
    3. DIAMOND AND GOLD LABORATORY
      Using the latest technologies in the industry, we perform assurance tests as part of our stringent selection process.
    4. OVERSEAS BUSINESS EXPANSION
      We move towards our goals with confidence, by venturing overseas to expand our capabilities and offerings to globally-minded customers.
    5. ECOMMERCE FULFILLMENT
      We are ready to respond to your enquiries and fulfil your ecommerce orders to ensure a smooth and fuss-free transaction online.
    6. NEW BUSINESS INITIATIVES
      We look ahead and explore new ventures to continually challenge ourselves to go beyond and meet the ever-evolving needs of our customers.

In commemorating the launch of the SOOKEE HQ, our partners and friends presented a great amount of congratulatory messages. We sincerely thank you for 25 years of continual support and partnership, and look forward to an even brighter future ahead!

View the print advertisements here:
26 July 2016, The Straits Times, Page A16 | Click here to view
26 July 2016, The Straits Times, Page A17 | Click here to view
26 July 2016, 联合早报, Page 10 – 11 | Click here to view
26 July 2016, 联合早报, Page 12 | Click here to view
26 July 2016, 联合早报, Page 13 | Click here to view

View other press clippings here:
26 July 2016, 联合早报 , Page 9 | Click here to view
26 July 2016, The Straits Times, Page A13 | Click here to view
27 July 2016, The Business Times, Page 7 | Click here to view
27 July 2016, 联合晚报, Page 22 | Click here to view
27 July 2016, 新明日报, Page 28 | Click here to view
27 July 2016, The Straits Times | Click here to view

SooKee HQ Grand Opening Highlights

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